After nearly 30 years in St. Louis, JC’s flagship station pulled the plug on The Showgram. Like many owner groups, it was an over-reaction to PPM. With virtually no options left in St. Louis, JC was tapped for mornings at Clear Channel-owned 93.7 The Arrow. The Arrow was Houston’s 20 year rock station and was a perfect place for JC to land, so he moved to Texas.
Only a few months later the station was flipped to Urban and the entire Arrow staff was blown out.
Now, over 800 miles from his closest friends and the audience he had spent 30 years building, he had to figure something out. Was it time to move to digital?
There is no doubt that the traditional radio audience is in transition.
The Digital Showgram was launched online in April 2014 and has seen steady growth since then. The Digital Showgram is offered LIVE weekday mornings, it is streamed on a LOOP immediately after the live broadcast, and is also available on-demand.
Another product launched under the JC Corcoran brand is “JC’s BackTracks” – an online broadcast property that streams St. Louis’s forgotten classic rock songs.
Combined, The Digital Showgram and BackTracks generates more than 85,000 listening sessions each month.