[et_pb_section background_image=”https:\/\/everettmarshall.com\/content\/wp-content\/uploads\/2014\/12\/charity.jpg” transparent_background=”off” background_color=”#000000″ allow_player_pause=”off” inner_shadow=”off” parallax=”on” parallax_method=”on” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” admin_label=”section” disabled=”off”][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”2″ padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” admin_label=”row” disabled=”off”][et_pb_column type=”1_2″ disabled=”off” parallax=”off” parallax_method=”on” column_padding_mobile=”on”][et_pb_text background_layout=”light” text_orientation=”left” admin_label=”Text” use_border_color=”off” border_style=”solid” disabled=”off” inline_fonts=”Montserrat”]<\/p>\n
According to the most recent Fundraising Effectiveness Project<\/a> (FEP) Report, 57% of new donors acquired by a non-profit give ONE TIME and NEVER GIVE AGAIN<\/span>.<\/p>\n If you work in the non profit sector, that should cause you to lose some sleep. A retention rate of 43%\u00a0is the national average (2014) among 3,676\u00a0respondents – and that’s actually good news because\u00a0for the first time in over 10 years, the\u00a0data is showing\u00a0an improvement.<\/p>\n If donor retention and attrition rates are something new to you, now is a good time to start paying attention to this essential\u00a0piece of data. It is far more than a performance indicator – donor retention is the bottom line.<\/em><\/p>\n Improving donor retention by just 10% will double the lifetime value of your donor database.<\/span><\/p>\n<\/blockquote>\n And THAT is why these numbers matter. Dr. Sargeant’s<\/a> claim is completely incredible, but true. It’s very simple math to calculate the monetary affect a 10% improvement will have for a charity – all you need to know is your current donor retention rate and the average annual value of one donor.<\/p>\n Once you have that information, there is just one more thing you need.\u00a0A\u00a0strategy to keep more donors.<\/p>\n I can help you improve donor retention and strengthen the value of your relationship with corporate stakeholders.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ disabled=”off” parallax=”off” parallax_method=”on” column_padding_mobile=”on”][et_pb_text background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” disabled=”off”]<\/p>\n Just as you would have your temperature and blood pressure checked during a visit with your doctor, a NPO needs to know its donor retention rate. I’ve created a tool to help you learn this critical piece of data.<\/p>\n I’m providing you with TWO donor retention calculators – both are free. The SIMPLE retention calculator is right here. Just enter the requested data and it will show you your current retention rate. It’s easy, it’s free, and this little piece of information is critical to doing what you do, better.<\/p>\n You need the TWO most recent years of complete fiscal data. Enter the total number of donors of the first year. Then enter the number of donors who gave in year one and ALSO gave in YEAR TWO. (Note: The data for YEAR TWO is ONLY the number of donors who gave in BOTH years.)<\/p>\n [gravity_forms_styler id=”8334″] <\/span><\/p>\n Registered users can access the full-function donor retention calculator that provides your CURRENT Retention Rate as well as the these projections:<\/p>\n Immediately after submitting your information, a detailed report will be emailed to the address you provide AND you can come back anytime to run additional reports. All you need to do to use it is login or register.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" According to the most recent Fundraising Effectiveness Project (FEP) Report, 57% of new donors acquired by a non-profit give ONE TIME and NEVER GIVE AGAIN. If you work in the non profit sector, that should cause you to lose some sleep. A retention rate of 43%\u00a0is the national average (2014) among 3,676\u00a0respondents – and that’s […]<\/p>\n","protected":false},"author":1,"featured_media":7887,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[vc_row][vc_column width=\"1\/2\"][text_output]According to the most recent Fundraising Effectiveness Project<\/a> (FEP) Report, 57% of new donors acquired by a non-profit give ONE TIME and NEVER GIVE AGAIN.\r\n\r\nIf you work in the non profit sector, that should cause you to lose some sleep.\r\n\r\nA retention rate of 43%\u00a0is the national average (2014) among 3,676\u00a0respondents - and that's actually good news because\u00a0for the first time in over 10 years, the\u00a0data is showing\u00a0an improvement.\r\n\r\nIf donor retention and attrition rates are something new to you, now is a good time to start paying attention to this essential\u00a0piece of data. It is far more than a performance indicator - donor retention is the bottom line.<\/em>\r\n\r\n[blockquote cite=\"Dr. Adrian Sargeant\" type=\"left, right\"]Improving donor retention by just 10% will double the lifetime value of your donor database.[\/blockquote]\r\n\r\nAnd THAT is why these numbers matter.\r\n\r\nDr. Sargeant's<\/a> claim is completely incredible, but true. It's very simple math to calculate the monetary affect a 10% improvement will have for a charity - all you need to know is your current donor retention rate and the average annual value of one donor.\r\n Once you have that information, there is just one more thing you need.\u00a0A\u00a0strategy to keep more donors.<\/p>\r\nI can help you improve donor retention and strengthen the value of your relationship with corporate stakeholders.\r\n\r\nJust as you would have your temperature and blood pressure checked\u00a0during a visit with your doctor, a NPO needs to know its donor retention rate.\r\n\r\nI've created a tool to help you learn this critical piece of data.[\/text_output][\/vc_column][vc_column width=\"1\/2\"][text_output]\r\n\n
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Improve Donor Retention<\/h2>\n
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Improve Donor Retention<\/h5>\r\nFundraising, like any business, has its own set of tools. I'm providing you with TWO donor retention calculators - both are free.\r\n\r\nThe SIMPLE retention calculator\u00a0is right here. Just enter the requested data and it will show you your current retention rate.\r\n\r\nIt's easy, it's free, and this little piece of information is critical to doing what you do, better.\r\n\r\nYou need the TWO most recent years of complete fiscal data. Enter the total number of donors of the first year. Then enter the number of donors who gave in year one and ALSO gave in YEAR TWO. (Note:\u00a0The data for YEAR TWO is ONLY the number of donors who gave in BOTH years.)\r\n\r\n[gravity_forms_styler id=\"8334\"]\r\n\r\nRegistered users at Everett Marshall Creative can access the full-function donor retention calculator<\/a> that provides far more than just your CURRENT Retention Rate.\r\n
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